GCNN Fall 2024 Workshop: Blooming Destinations: Elevating Tourism at Public Gardens
.jpg)
Blooming Destinations: Elevating Tourism at Public Gardens
This workshop will explore strategies that elevate how you position and market your garden as a must-visit destination. We will dive into strategies for destination stewardship and audience engagement to attract tourists and beyond. Whether you're looking to build collaborative partnerships, enhance your garden's brand, or develop a data-driven communications strategy, this workshop will provide you with the insights needed for success.
Schedule of Events:
Thursday, October 24, 2024
Private Garden Tours, 12:30 P.M.
Join us for tours of the private gardens, Sagebluff Heights Mediterranean Dry Garden and Heatherwood Garden.
Meet at Yakima Area Arboretum at 12:30 P.M. Light refreshments will be served.
Address: 1401 Arboretum Drive, Yakima, WA 98901
Join us for tours of the private gardens, Sagebluff Heights Mediterranean Dry Garden and Heatherwood Garden.
Meet at Yakima Area Arboretum at 12:30 P.M. Light refreshments will be served.
Address: 1401 Arboretum Drive, Yakima, WA 98901
Networking Dinner, 5:30 P.M.
Join us for dinner and networking. The Conservancy will provide appetizers and a drink. To accommodate individual preferences, attendees will cover their own entrées.
Meet at 2nd Street Grill
Address: 28 N 2nd Street, Yakima, WA 98901
To attend the tours and dinner, please RSVP by email to Lori Taylor: ltaylor@gardenconservancy.org.
Friday, October 25, 2024
Workshop 8:30 A.M. - 3:30 P.M.
Location
Yakima Area Arboretum
1401 Arboretum Drive
Yakima, WA 98901
Yakima Area Arboretum
1401 Arboretum Drive
Yakima, WA 98901
Workshop Schedule:
8:30 a.m. Check-in and Continental Breakfast
9:00 a.m. Session 1: Destination Stewardship & Development
10:45 a.m. Session 2: Data-Driven Decisions for Communications
11:45 a.m. Arboretum Tour & Lunch
2:00 p.m. Session 3: Destination Advocacy and Creating Compelling Content
The first session, Destination Stewardship & Development, will delve into destination stewardship and best practices for fostering effective partnerships within the tourism industry. John Cooper from Yakima Valley Tourism will highlight key relationships and explore strategies for positioning and integrating gardens into broader tourism efforts.
In the second session, Data-Driven Decisions for Communications, will equip participants with practical skills to collect, analyze, and apply marketing and visitor data for improved communication and engagement strategies. Presented by Jennifer Martinkus from Yakima Valley Tourism.
In the third session, Destination Advocacy and Creating Compelling Content, Joleen Zanuzoski from GreenRubino will present strategies for crafting compelling content that elevates a garden as a top destination, resonates across platforms, and engages multiple audiences.
9:00 a.m. Session 1: Destination Stewardship & Development
10:45 a.m. Session 2: Data-Driven Decisions for Communications
11:45 a.m. Arboretum Tour & Lunch
2:00 p.m. Session 3: Destination Advocacy and Creating Compelling Content
The first session, Destination Stewardship & Development, will delve into destination stewardship and best practices for fostering effective partnerships within the tourism industry. John Cooper from Yakima Valley Tourism will highlight key relationships and explore strategies for positioning and integrating gardens into broader tourism efforts.
In the second session, Data-Driven Decisions for Communications, will equip participants with practical skills to collect, analyze, and apply marketing and visitor data for improved communication and engagement strategies. Presented by Jennifer Martinkus from Yakima Valley Tourism.
In the third session, Destination Advocacy and Creating Compelling Content, Joleen Zanuzoski from GreenRubino will present strategies for crafting compelling content that elevates a garden as a top destination, resonates across platforms, and engages multiple audiences.
Speakers:
John Cooper, Yakima Valley Tourism
Jennifer Martinkus, Yakima Valley Tourism
Joleen Zanuzoski, GreenRubino
Jennifer Martinkus, Yakima Valley Tourism
Joleen Zanuzoski, GreenRubino